What is performance marketing?

Performance marketing is a strategy focused on results, where you only pay for specific actions taken, such as clicks, leads or sales. It is ideal for maximizing return on investment.

What is the difference between Google Ads and Meta Ads?

Google Ads allows you to advertise on search engines and partner websites, while Meta Ads (Facebook and Instagram) focuses on social networks, reaching users based on their interests and behaviors.

How is the target audience defined in Google and Meta Ads campaigns?

The target audience is defined based on criteria such as location, age, interests, online behavior and searched keywords, ensuring that the ads reach the right people.

What are the benefits of Google Ads for my business?

Google Ads places your business in the first search results, attracting qualified traffic and increasing visibility. It's ideal for capturing users who are actively looking for your products or services.

How can Meta Ads help my business?

Meta Ads allow you to create visually appealing and targeted campaigns, ideal for increasing brand awareness and generating interactions on social networks such as Facebook and Instagram.

How do you measure the results of performance marketing campaigns?

We use metrics such as clicks, impressions, conversion rate, cost per acquisition (CPA) and return on investment (ROI) to evaluate the effectiveness of campaigns.

Do I need a large budget to use Google and Meta Ads?

No, the budget can be adjusted to the needs and objectives of the business. You can start with lower investments and optimize over time.

What types of ads can be created on Google and the Meta platforms?

On Google, you can create search, display, shopping and YouTube ads. On the Meta platforms, you can create ads in image format, video, carousel, stories and more.

How long does it take to see results from performance marketing campaigns?

The results can vary, but they usually start to be visible within the first few weeks of launching the campaign, depending on the objective and segmentation.

Can I target campaigns only at the local market?

Yes, both Google Ads and Meta Ads allow you to target campaigns to specific regions, ensuring that you reach local customers effectively.

Performance Marketing is a strategy that focuses on achieving concrete results, such as increasing website visits or generating more sales. With tools like Google Ads and Meta Ads (the ads on Facebook and Instagram), we can show ads directly to the people who are most interested in your product or service.

A vantagem desta abordagem é que permite acompanhar o impacto dos anúncios em tempo real e fazer ajustes para garantir que estão a funcionar da melhor forma possível.

Performance Marketing

Google Ads

Google Ads is Google’s advertising platform that allows you to reach users who are actively searching for products or services, at the very moment they are looking for them. Through different types of ads, you can position your brand in search results, on partner websites and even in YouTube videos, increasing visibility and the chances of conversion. With precise targeting and measurable metrics, Google Ads helps you maximize your return on investment.

Meta Ads (Facebook and Instagram)

Meta Ads include the Facebook and Instagram ad platforms, allowing direct communication with users through visual and interactive formats. With advanced targeting based on demographics, interests and behaviors, these social networks are ideal for increasing brand awareness and keeping the audience engaged. Meta Ads offer a variety of formats, such as images, videos and carousels, allowing for a visually appealing and highly customizable experience.

LinkedIn Ads

LinkedIn Ads is the ideal platform for B2B marketing campaigns, as it allows you to target professionals based on their professional characteristics, such as sector of activity, position and company. Perfect for generating qualified leads, strengthening networking and increasing recognition in specific professional niches. LinkedIn Ads allow unique segmentation, especially effective for businesses that want to communicate directly with decision-makers and market experts.